Commercials and adverts
Full adverts for TV, online and social, with no location or crew to book.
If you can imagine it, we can make it.
Commercials, brand films and impossible scenes made with AI tools, then written, directed and edited by experienced filmmakers.
Created with AI tools
Created with AI tools
Both written, directed and edited by Notice. Made with AI tools.
Making a clip takes seconds. Making a film takes filmmakers.
Anyone can generate a few seconds of video now. What clients pay for is everything around it.
- Story firstWe write the script and plan every shot before anything is made.
- TasteWe make hundreds of versions and keep the few that are genuinely good.
- ConsistencyThe same characters, places and look from the first shot to the last.
- The finishEdit, colour, sound design and music, the same as our filmed work.
It's the same team behind our filmed work, including Gerry's 40 years on film and TV sets, from The Lord of the Rings to Game of Thrones. That eye for a shot is what makes AI work look like a film.
What we make.
Some films don't need a location, a crew or a perfect sunny day. They need a good idea, and people who know how to turn it into a film.
Brand and explainer films
Bring a product, service or idea to life, in whatever style suits it.
Concept and pitch films
See the campaign before anyone shoots it. Ideal for pitches and getting sign-off.
Reconstructions
History, heritage and places that are gone, based on research and clearly labelled.
Visualisations
Developments, plans and futures that don't exist yet, for funders, planners and buyers.
Mixed films
Real footage and AI scenes in one film, so it's only as made-up as it needs to be.
One idea, any look.
Every frame in our ident was made with AI tools, around the same simple shape. Photoreal, painterly, archive or stylised: the look follows the idea.
How it works.
You approve the look before we make the film, so there are no surprises at the end.
Your idea
A 20-minute call about what you want to make, who it's for and where it'll be seen.
Script and style frames
We write the script and make a handful of still frames so you can see and approve the look.
Make and select
We create the shots, keep the best and keep everything consistent from scene to scene.
Edit, sound, deliver
Edit, grade, sound design and music, two rounds of changes, then files for everywhere you need them.
Priced to the project.
No two AI films are the same, so we don't do price lists. Tell us your idea and budget, and we'll send a fixed quote after a short call.
Concept film
For pitches, previews and internal sign-off.
- Script and style frames
- Up to 30 seconds
- Edit, sound and music
- One round of changes
AI advert
A finished advert for online, social or TV.
- Script, style frames and storyboard
- Up to 60 seconds
- Edit, colour, sound design and music
- Cutdowns and aspect ratios
- Two rounds of changes
Brand or mixed film
Longer films, or AI scenes alongside real footage.
- Everything in the advert
- Up to three minutes
- Optional filming days
- Voiceover casting
Every quote is fixed before we start, and shown with and without VAT.
Made with AI, made honestly.
- Clean rightsWe only use tools whose terms allow commercial use, and we'll tell you which ones we used.
- No borrowed facesWe never recreate a real person's face or voice without their written permission.
- Labelled where it mattersIf something could be mistaken for real footage, we'll help you label it clearly.
- Human-ledEvery film is written, directed and edited by us. Read our approach to AI.
Our approach to AI.
We're filmmakers first. Most of our work is filmed with real people, in real places. We also know how to use AI tools well, and we use them carefully, openly and only where they genuinely help.
- Real stories are filmed, not generated.Our documentary, testimonial and interview work features real people, filmed by us.
- No recreated people without consent.We never recreate a real person's face or voice without their written permission.
- We always tell you.Anything made or altered with AI is identified to you before delivery, and labelled for audiences wherever it could be mistaken for real footage.
- AI-free on request.If you'd prefer a completely AI-free production, we'll commit to that in writing.
- Human-led, always.Every project is researched, written, directed and edited by us. AI is a tool in that process, never the author.
- Clean rights.We only use tools whose terms permit commercial use, and we'll tell you which ones we used.
- Accuracy matters.Reconstructions are based on research and clearly labelled as reconstructions.
Tell us your idea.
Half-formed is fine. A sentence or two is enough for us to come back with how we'd make it and what it would cost. You'll hear back from us within 48 hours.